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Wednesday, March 19, 2014

Racism in Advertisements

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      Can you even count the times that you may have said a racist joke for the pure enjoyment of making others laugh? Many advertising try to do the same thing make a funny enough light racist joke for the sole laughter of their audience. But is this right? I believe that since advertisements are played to a wider audience with different backgrounds that the ad agency or companies should steer clear from any race card that they might play in advertisements. 
    There are also times when an ad agency or company might not even notice the racial conflict that they have created in an advertisement. For example, Playstation's new portable gaming device now comes in white and this is the ad that the company decides to put out. 

In today's society we would think that the battle between black and white was over. But the makers of this ad seemed to not notice the thin line they were walking on while creating this ad. A black women dressed in all black is having her cheeks pushed together by a white women dresses in all white treating her like an animal or dehumanizing her. To think that this was only a few years ago. 

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