Fast Food joints have been around for quite some time and have all stereotyped among genders throughout the years. For instance, when Jack in the Box first began commercials they followed the bandwagon by bringing in THE BOY BAND.
When this commercial first came in the 90s the hot topic was boy bands, you could not go one day without hearing a hot new Backstreet Boys song. So in order to join the bandwagon, Jack in the Box created their own stereotypical boy band called "The Meaty Cheesy Boys" the members of this band where the spitting image of N'Sync. But just as the boy band fandom faded away so did The Meaty Cheesy Boys. But during the 2013 Super Bowl, Carl's Jr decided to stereotype women by using the Holy Kate Upton.
In 2013, Kate Upton was on most guys minds so Carl's Jr was able to utilize her to help sell there burgers. Who knew eating a burger could look so good. This commercial got a lot of backlash stating that it was too sexual. I believe that Gender stereotyping is an okay tactic in advertising because both men and women have stereotyped each other and it has increased in today's society.
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