When one thinks about the leading innovative technology company, the first that comes to mind is Apple. I mean how could it not. Apple has been able to be the first to provide cutting edge technology to its consumers. Throughout the years Apple has been able to innovate major areas of entertainment such as cellular, music, and now making its way to television. But out of all the products that Apple creates the product that reigns among them all is the Iphone. The Iphone has been leading among smartphones since the day it was introduced. Apple's commercials play along with their image of being simple, innovative, and fun. Apple has been able to create a product that consumers feel puts them in a certain class or improves their social status.
But no company can be sunshine, lollipops, and rainbows. Like every company Apple has its competitors or fighters who are next in line as a leader but can not seem to pass the Boss. In this case the fighter to Apple would be Samsung. Samsung does not try to follow in Apple's footsteps but instead takes the other path opposite of Apple. This can be seen through their commercials specifically aimed at Iphone consumers.
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