Alcoa Aluminum
In the Ad there is the saying “You mean a woman can open it?” with a young women with a her eyes wide open, lips making an “O” shape and lifted eyebrows implementing that the women is shocked. Her hands are not physically touching the cap to the bottle but instead it is making it know that she will be opening the bottle, which plays into the feminine touch strategy. So with all these tactics going into play it is stating that this fragile woman can open the cap of the bottle, which is made out of Alcoa aluminum. In order to rework the commercial to break the negative stereotypes they would need to include a man into the ad and change the phrase “You mean a woman can open it?” to something that includes that everyone can open the bottle cap.
Hasbro’s Rose Petal Cottage
In the commercial there is music playing in the background throughout the whole commercial which seems as if though the little white girls in the commercial are the singers of the song which gives the commercial a feminine feeling throughout the whole commercial. Even the lyrics in the song state “Come into my home, a place of my very own.” With the little girls being the actors in the commercial it is stating that it is the little girls home and that in today’s society women run the house. The cottage itself is painted a light pastel pink with hearts on the door. In order for this commercial to break down gender stereotypes the company would have to create a more gender-neutral cottage and in the commercial have the jingle include boys voices and have little boys playing with the cottage.
Diet Coke Gardener
In the commercial we have a group of 5 young women all fit, dressed well, happy, and all drinking diet coke. Then we have 1 young man cutting the grass of the park. The commercial plays along with the long going battle of men vs. women. The women toss down a diet coke to the hard working masculine gardener, who then opens the can insinuating that it is socially acceptable for a man to drink a diet coke as well. The can wets the guy as soon as he opens it which results in him taking off his shirt showing that he is physically fit, which changes the facial expressions of the women from laughing to complete awe over the guy. This can show that the guy is getting the last laugh in the fight between men vs. women as well as the sexual desire that the diet coke can implement between a man and women. By reversing the roles we would have a group of good looking men sitting around drinking diet coke while they spot a good looking women cutting the grass. As well as after the women’s top gets wet she would take it off showing her fit body. This commercial would not be socially acceptable due to the fact that women are not suppose to be working in landscape as well as the group of men sitting at the park gossiping.
No comments:
Post a Comment