Print Ad:
Denotation: In the print ad we have a cartoon fox that is bleeding from the head down with the phrase "Fur Has No Happy Endings". The cartoon fox also had Xs for eyes and seems to be on a stage with a spotlight.
Connotation: This ad was made by PETA, also known as People for the Ethical Treatment of Animals, which is an animal rights campaign. The cartoon fox is Tod from the classic Disney movie "Fox and the Hound" who has been skinned which resulted in Tod being covered in blood and ultimately dying. Disney movies always end with a happy ending but unfortunately Tod did not have such a happy ending.
Television Ad:
Denotation: The commercial begins with a song playing and a view of an empty street with pedestrians walking by. Then a guy on a skateboard comes in a rides down the street and performs a trick on his skateboard. The commercial is very simple and straight to the point.
Connotation: Huf is a skateboarding retail store, so the ad is showing an everyday skateboarder at work. So the consumer can see themselves perform the same trick and riding down the same street. So since the consumer can do everything the skateboarder in the commercial is doing then they must also have the same clothes as the skateboarder which would be HUF.
Outdoor Ad:
Denotation: For the outdoor ad we have some moss that spells out the phrase "Kids climbing the walls? Help them bloom" and underneath the moss continues spelling out "npower Climate Cops". Along with the phrase the moss also creates two small hand prints. The ad is again very simple.
Connotation: Npower is among the leading suppliers for gas and electricity to UK houses and businesses. Since the use of gas and electricity do not quite help the environment the outdoor ad uses environmentally friendly ways to advertise. The handprints represent kids hands as if though they are climbing the wall and npower is asking the consumer to help the children bloom which Npower is doing because they provide the gas and electricity to the children.
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