From sadness to laughter to empowerment to absolute confusion. These were the feelings I had while watching the Super Bowl ads this year. I mean how could you not go grab the box of tissues after watching Chevrolet's sixty second "Life" commercial, from the beginning you get the vibe that this is a car commercial but rather than the main focus being on the car it is instead on the passenger of the Chevy. A middle aged women who has fairly short hair and a buildup of tears just waiting to come trembling down her fair skin. Just as the Chevy makes it over the hill, the company ask the viewers to join them and the American Cancer Society to join them in celebrating the survivors of cancer on World Cancer Day. The commercial was beautiful but I wanted to have to grab the box of tissues because I had been dying of laughter. My crave to laugh uncontrollably was filled as soon as I saw the somehow cute Doberhuahua mut in the Audi commercial.
The
"Doberhuahua" commercial was constructed by the Venables Bell &
Partners, a local San Francisco ad agency. The idea of breeding dogs has become
popular throughout the years especially with the increase of labradoodles and
pomskies. But the idea of breeding a Doberman Pinscher and Chihuahua. Is it
completely idiotic or has Audi struck branding gold?
Not only were they able to come up with a comedic
character for the commercial the ad agency was able to get Sarah Mclachlan, an
animal rights advocate to do a cameo in the commercial. Mclachlan is known for
her two minute ASPCA commercial, which will make anyone break out in tears. But
instead of breaking out in tears this time, Sarah Mclachlan was used in a
comedic relief after being attacked by the Doberhuahua in the commercial. The
"Doberhuahua" commercial was able to appeal to all different types of
audience
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