But anyways before I start writing a novel on my journey of choosing a major, I think I should actually get into the prompt for the blog entry. I was basically asked WHY ADVERTISING? Hmm I mean why not advertising. If you think about it adverts have influenced everyone in society one way or another, there is not a day that goes by where one person does not see an advert. To be able to work in a field that is fast paced, and affecting the way a consumer sees a product, for me seems like the perfect career for me. I am a current subscriber to GQ magazine and every month I find myself flipping passed the stories on how to style monk strap shoes with a more casual outfit and rather looking at all the different adverts, for example this simple Coach advert in the December 2013 issue.
When looking at this advert you notice that the main focus point is not the bag at all but instead the man and his surroundings. Taking a look at the guy you notice that he cares about fashion based on the way he is dressed and seems like he may be working in some type of executive job. So no longer is Coach just selling you the bag they are now selling you the idea of if you buy the bag you will be like the man in the picture. It is astonishing to think that others may flip through the same GQ magazine and just pass this advert but when I look at the advert I see a whole story that is trying to be portrayed in the advert.
Another remarkable way a company was able to advertise their product was Oreo's 100th Birthday Celebration. It is really hard to describe how the company was able to advertise the product but this video will be able to explain how Oreo celebrated their 100th birthday.
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