72andSunny is a advertising agency with offices in Los Angeles and Amsterdam who has recently been named "Agency of the Year" by Advertising Age.  The agency has an array of many different types of clients such as ESPN, Google, and Carl's Jr. Like many advertising agencies there are internship opportunities at 72andSunny which is known as 72U. The 72U program is 12 weeks long, the internship is located in Los Angeles and the company provides housing for any of the interns that live outside of Los Angeles. If any of my readers have any questions or are interested in the internship you can contact the company at 72U@72ANDSUNNY.COM

          One of my favorite works from 72andSunny was there UNEMPLOYEE ad campaign they did for United Colors of Benetton which was able to bring up a powerful movement but at the same time still sell their clothes. I really hope you take the time to watch the video it has a lot to do with college students and graduates looking for jobs.

          

         

          From sadness to laughter to empowerment to absolute confusion. These were the feelings I had while watching the Super Bowl ads this year.  I mean how could you not go grab the box of tissues after watching Chevrolet's sixty second "Life" commercial, from the beginning you get the vibe that this is a car commercial but rather than the main focus being on the car it is instead on the passenger of the Chevy. A middle aged women who has fairly short hair and a buildup of tears just waiting to come trembling down her fair skin. Just as the Chevy makes it over the hill, the company ask the viewers to join them and the American Cancer Society to join them in celebrating the survivors of cancer on World Cancer Day. The commercial was beautiful but I wanted to have to grab the box of tissues because I had been dying of laughter. My crave to laugh uncontrollably was filled as soon as I saw the somehow cute Doberhuahua mut in the Audi commercial. 

          The "Doberhuahua" commercial was constructed by the Venables Bell & Partners, a local San Francisco ad agency. The idea of breeding dogs has become popular throughout the years especially with the increase of labradoodles and pomskies. But the idea of breeding a Doberman Pinscher and Chihuahua. Is it completely idiotic or has Audi struck branding gold? 

          Not only were they able to come up with a comedic character for the commercial the ad agency was able to get Sarah Mclachlan, an animal rights advocate to do a cameo in the commercial. Mclachlan is known for her two minute ASPCA commercial, which will make anyone break out in tears. But instead of breaking out in tears this time, Sarah Mclachlan was used in a comedic relief after being attacked by the Doberhuahua in the commercial. The "Doberhuahua" commercial was able to appeal to all different types of audience 

           Engineer, Plastic Surgeon, Nurse, Marketing, these are all different career choices that have wiggled their way into my mind when thinking about what career path I wanted to take. But after just these past two classes of Adv 91, I feel like I have finally found where I belong. Now that I know where I belong the next question is whether I should go down the management or creative track. But I am sure I will figure that all out soon enough.
          But anyways before I start writing a novel on my journey of choosing a major, I think I should actually get into the prompt for the blog entry. I was basically asked WHY ADVERTISING? Hmm I mean why not advertising. If you think about it adverts have influenced everyone in society one way or another, there is not a day that goes by where one person does not see an advert. To be able to work in a field that is fast paced, and affecting the way a consumer sees a product, for me seems like the perfect career for me. I am a current subscriber to GQ magazine and every month I find myself flipping passed the stories on how to style monk strap shoes with a more casual outfit and rather looking at all the different adverts, for example this simple Coach advert in the December 2013 issue.

          When looking at this advert you notice that the main focus point is not the bag at all but instead the man and his surroundings. Taking a look at the guy you notice that he cares about fashion based on the way he is dressed and seems like he may be working in some type of executive job. So no longer is Coach just selling you the bag they are now selling you the idea of if you buy the bag you will be like the man in the picture. It is astonishing to think that others may flip through the same GQ magazine and just pass this advert but when I look at the advert I see a whole story that is trying to be portrayed in the advert.
  

          Another remarkable way a company was able to advertise their product was Oreo's 100th Birthday Celebration. It is really hard to describe how the company was able to advertise the product but this video will be able to explain how Oreo celebrated their 100th birthday.